Videos are yet another marketing strategy in the advent of internet. With all the other techniques of catching people’s attention, business owners do not anymore rely only on images and texts. They now make use of videos and designate a portion of their sites for them.

How are videos nay better than just seeing images and reading contents of a web page? A lot of webmasters have discovered the power of videos as a way of generating income over the internet. They have realized that more than just images and words, videos can better illustrate the product or service advantages by personally conveying it yourself.

Videos are indeed an effective way to getting your message across right. What you say, how you say it, and how you look when you say it makes a really big difference than just reading through it. In many cases, videos enhance sales letters, if not, ultimately replace them.

The success of any website is marked by the traffic it gained and videos have proven to help you gain them. It is easier for a visitor to visually understand a demonstration on a topic or on a tutorial as compared to reading. Videos help explain things that are hard to put into writing.

Videos have different file formats for different needs. Here are the following:

• MPEG – Moving Picture Experts Group generally produces better-quality video than competing formats, such as Video for Windows, Indeo and QuickTime.

• WMV – Windows Media Video is a compressed video file format for several proprietary codecs developed by Microsoft. A multiplexed (audio and video combined) MPEG-1 or MPEG-2 file mpeg was not developed for any particular operating system

• QT – QuickTime is a multimedia framework developed by Apple Inc., capable of handling various formats of digital video, media clips, sound, text, animation, music, and interactive panoramic images.

• MOV – designed initially for the Mac platform but is now usable via a plug-in and helper application on most other operating systems.

• AVI – Audio Video Interleave files can contain both audio and video data in a file container that allows synchronous audio-with-video playback.

• RM- It is typically used in conjunction with RealVideo and RealAudio and is used for streaming content over the Internet. archetypial streamed video files basic player can still be downloaded for free at http://www.real.com/. You can also use the files as non streamed format, but they are not so well designed for that

• FLV- Flash Video is a file format used to deliver video over the Internet using Adobe Flash Player.